Shree NM's Global strategy revolves around identifying large manufacturers of Industrial electrical products for Indian requirement. The main products identified were Electric Motors, DG sets and EHV Cables. Subsequently other products would be identified and alliances or business partnerships would be signed.
As a part of this strategy, our international sourcing division, scouted around the globe and located principals for large and medium size electric motors in China. The Company entered into an exclusive strategic marketing alliance partnership with M/s SIMO Import Export Corporation Limited, Xian, China for selling SIMO make motors in India and Nepal. SIMO is amongst the top 3 motor manufacturer in China with the entire range of LT & HT Electric Motors up to 11kV 13000 kW and DC motors up to 1500 kW. This association is in vogue for the past 5 years.
Shree NM also has an association with M/s. Shandong Weituo Group Co. Ltd., Weifang, Shandong China for supply of Diesel Generating Sets whose DG sets meet the local requirements of Emission control and noise pollution. M/s. Shandong Weituo Group Co. Ltd is also in the top 3 manufacturers of DG sets in China.
For marketing of EHV Cables, for a growing market segment in India, Shree NM has tied up with M/s. Chonquing Yuneng Tai Shan Cable & Wire Company Ltd , Chongquing, China for supply of their Extra High Voltage cable in India. M/s Chonquing Yuneng Tai Shan Cable & Wire Company Ltd. is the largest manufacturer of EHV Cables in China and markets the Cables under the brand name ‘Taishan’.
To give support to our efforts to associate globally we have a policy of setting up foreign business centres, and the first such centre is in Xian city, China. This Centre is equipped to cater not only to our own global association but also to others.